The NHL/NHLPA First Shift

SINCE 2014


1,500 PROGRAMS ACROSS CANADA

OVER 52,000 NEW PLAYERS HAVE ENROLLED IN THE FIRST SHIFT

35% PARTICIPATION AMONG GIRLS, AND GROWING

100% OF FAMILIES SURVEYED WOULD RECOMMEND THE PROGRAM TO A FRIEND

100% OF LHAS SURVEYED WOULD RECOMMEND THE PROGRAM TO INCREASE MEMBERSHIP

 

For local hockey associations, the NHL/NHLPA First Shift offers:

  • The opportunity to bring new families into your hockey community and increase membership
  • Hockey Canada Support:
    • on-ice programming
    • instructor criteria and education
    • welcome event execution support
    • on-going program support
    • a new online portal enabling the management of registrations and forms in real time
    • insurance for participants and coaches
  • Bauer support:
    • Welcome Event execution
    • promotional program support
    • positive media exposure
    • head-to-toe equipment for participants
    • a coach kits
  • NHL Club support may include (where applicable):
    • alumni participation
    • building use
    • mascot participation
    • limited gifting

For complete program information visit firstshift.ca

For additional questions and inquiries please contact thefirstshift@hockeycanada.ca